Twitter announced today at its investor conference that it intends to double its revenue in 2023, going from $3,7 billion to $7,5 billion. To achieve this, the social network has some weapons such as superfollows and other new features, with which it hopes to reach 315 million mDAUS. But what could this strange acronym be? Well, it is a metric specific to this social network, created to count daily monetizable users.

This leap represents, in terms of projection, a 20% growth in mDAUs per year, which is quite a challenge for the platform. In the last half of 2020, Twitter closed the year with 192 million users – one and a half million fewer than projected.

Twitter aims to double its revenue by 2023 by investing in expanding its audience and, consequently, its advertising market. The social network hopes to engage more people through the development of new tools. The company recently acquired the newsletter platform Revue, the filter app Chroma Labs and the podcast app Breaker.

This in itself tells you something about what to expect from Twitter's new products, which seem to be experimenting with whatever they can – or throwing everything in the air. Twitter is already thinking about launching paid subscription content, but claims that it did not include the service in the growth projection.

The aforementioned Superfollows, another new feature announced today, could be part of Twitter's new revenue streams and its strategy to double its revenue. Through it, users can pay influencers and content creators, in the same style as Patreon and the like. In addition, it is testing a community against fake news, Birdwatch, and has accelerated its pace to join the trend of social media in audio, through Twitter Spaces.

Through which channels you reach those people, classic and out of the box. TechCrunch

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