Less than a year after its launch, Clubhouse has surpassed the 10 million download mark, according to research released by consulting firm Sensor Tower on Monday (22/02). The numbers are emblematic, especially given that the app is only available to iOS users.

According to Tower Sensor, the United States is Clubhouse's top market, with 2,8 million of its approximately 10 million downloads (28% of the total). Japan comes in second, with 1,5 million, and Russia in third, with 784. Brazil ranks sixth, having surpassed more than 308 thousand installations in February.

“Clubhouse is the big social app of 2021,” said Craig Chapple, an analyst at Sensor Tower. “By being invite-only, it breaks away from the typical easily accessible social network model, making it an object of desire for those who aren’t already on it and are eager to see what they’re missing.”

Clubhouse is a voice-based social network exclusively for iPhones. The only way to access audio groups on the platform is through an invite from a member.

Celebrity Hype

Clubhouse has been buzzing since early February, when it was reported that billionaire Tesla Inc. owner Elon Musk and Robinhood CEO Vlad Tenev had been chatting on the platform. As of this month, according to data from Sensor Tower, the number of downloads of the app has risen to 7,7 million, up from 2,4 million in January — a 221% increase. “Given this surge in popularity, it is expected that similar apps or similar features in existing apps will emerge in the not-too-distant future,” Ch said.apple.

The app's competitors are already moving their weapons. Twitter recently released 3 invitations to try out the app. Twitter Spaces, its feature for audio chats. Similarly, Facebook is also already developing a similar audio chat product.

Created by Rohan Seth, a former Google employee, and Paul Davidson, a Silicon Valley entrepreneur, Clubhouse describes itself as a “more human social experience.” The app is currently valued at $1 billion.

Through which channels you reach those people, classic and out of the box. 360º Gadgets

Image: Josh Rose/Unsplash/CC