Facebook and its products are funded by ads. So they thought it was a good idea to expand the experience with interactive live streams, where you can be persuaded to buy a new perfume or makeup. This is the idea behind Facebook Live Shopping Fridays, a series of live events that will take place through July, and at specific times: Fridays.

The idea for Mark Zuckerberg's service doesn't seem to come out of nowhere since his products need to deal with with the current difficulty to track user behavior on iOS to show assertive advertising. Whether to please advertisers or not, the fact is that Abercrombie & Fitch, Dolce Vita, Sephora, ZOX and other brands were invited to test the unprecedented feature on the platform, which combines a kind of live sales channel with interactivity so that interested parties are simply one click away from making a purchase.

To the United States

According to Facebook, the new feature will allow users to discover new products and ask about features in real time, ask questions, and feel supported before “closing a deal”. Facebook Live Shopping Fridays, as the name suggests, will take place on the eve of the weekend, with the possibility of shopping if you are in the United States or have an address there. The events will be divided into three categories: fashion finds, self-care, and upgrades. All between May 28th and July 05th.

For shoppers, this means they can discover the latest products from their favorite brands and ask questions about sizing, fit, and tips in real time. And for brands, Live Shopping offers the opportunity to build relationships with customers, deliver fun new content, answer questions, and streamline the purchasing process through convenient checkout in Shops.

It is worth remembering that Facebook and Instagram have been asking users allow customization ads on iPhones and iPads since iOS 14.5. Zuckerberg's products warn that this is a way to keep the platforms free. Twitter started displaying pop-ups too, and it seems that Tim Cook is not at all willing to back down on this implementation.

Through which channels you reach those people, classic and out of the box. 9to5Mac