The Facebook and Instagram apps on iOS now show users pop-up warnings explaining that the platforms’ tracking systems help keep them “free.” The update, detailed on Facebook’s blog last week, is the latest in Mark Zuckerberg’s campaign against privacy updates to the company’s operating system. Apple.
Facebook refers to the pop-up notices as “educational screens” and explains that they provide more details about how the company uses data tracking for “personalized ads.” “This version of iOS requires us to ask for permission to track data from these devices to improve your ads,” it says. the text published at the end of last year, and updated in February of this year. “Learn how we limit the use of this information if you don’t turn on this setting on your device. We use information about your activity across other apps and websites to show you more personalized ads, help keep Facebook free, and support businesses that rely on ads to reach their customers.”
In the latest versions of iOS, it is up to mobile phone owners to allow developers to share their Identifier for Advertisers (IDFA) for data collection between apps. According to the new iOS policy, Apple, developers may still use other information provided by users for targeted advertising, but this data cannot be shared with another company for tracking.
Facebook and Instagram pop-up notices on iOS ask users for tracking permission to maintain free and personalized ads (Facebook/Disclosure)
Facebook x Apple
Facebook is the main critic of the privacy updates Apple. Recently, through an advertisement in major newspapers such as The Washington Post and New York Times, Mark Zuckerberg's company claims that Apple acts, for its own benefit, to change the business model around apps. The text says that the updates “will change the internet as we know it” and force websites and blogs to “charge subscription fees” due to the lack of personalized ads.
“A Apple “They use their dominant position to interfere with how our apps and other apps work, which they regularly do to give preference to theirs,” Mark Zuckerberg said during an earnings call in early January. “This impacts the growth of millions of businesses around the world, including with the upcoming changes in iOS 14.”
Through which channels you reach those people, classic and out of the box. The Verge