With each passing day, Instagram has become a more useful tool commercial. After the latest update that changed the home page and highlighted its store systems, other new features are expected to arrive for brands. In addition to the advertising that appears in the feed and Stories, Instagram is also testing ads on Reels.

For now, the new feature is being rolled out to just a few user groups in Germany, Australia, Brazil and India, but it should be rolled out to more people soon.

Ads on Reels must follow the same 30-second format as the tool, and must be similar to full-screen ads on Stories. However, ads on Reels can receive comments and likes, have views shown, and can be saved, shared, and even skipped.

Business changes

This new feature seems to have come out of nowhere. That's because before ads, Instagram implemented a store option in Reels. This tool allows you to create Tags on products in Reels that, when tapped, show the price and can take the user to the shopping page.

Another upcoming business update is headed to Facebook. The company is testing a shopping sticker for the app's Stories. Both content creators and brands will be able to insert stickers into their Stories that take users who tap on them to a page where they can buy the advertised products.

Those changes More commercials running across Facebook's suite of apps could signal how the company is reinventing itself to stay profitable after an iOS update prevents tracking of user data.

Through which channels you reach those people, classic and out of the box. The Verge

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