Facebook has announced that the next Instagram update promises to add the option to tag stores and products to Reels. The idea is that content creators and store profiles will be able to sell their items directly from the platform.

Apparently, Facebook has understood Instagram's potential to encourage consumption and, in recent months, has started adding more and more sales-focused features to the platform. In addition to Reels, the social network has also added a in-app tab shopping option e in IGTV videos, as well as the option to tag establishments in stories.

With the new update, content producers will be able to include tags in the description of videos that allow users to be immediately redirected to purchase items on store profiles. The initiative also aims to further promote short videos on the platform, increasing the popularity of Reels against competitor TikTok.

The new feature is still in the testing phase and has not yet been released to all users, but it is expected to arrive in Brazil soon.

Facebook faces problems and may sell Instagram

Facebook has been making a lot of changes to its networks in recent months. It has started investing in the transaction model, including payments option for Whatsapp and bet on the potential of Instagram and Reels to transform the network into a large online store.

Despite the investments, Mark Zuckerberg's group is suffering from pressure from a lawsuit filed by 48 American states that accuse the company of illegal practices to circumvent antitrust rules and prevent the growth of competitors.

If accepted, the process could result in the dismantling of the conglomerate, forcing Facebook to sell Instagram and Whatsapp. The action also implies a regulation that will assess whether or not the group will be able to acquire companies above US$ 10 million in the future.

To make matters worse, Facebook, as a social network itself, suffers from the discredit caused by data leak scandals and policies that facilitated the spread of fake news.

Street: Engadget