For those who don't like the tinder Because it is a very visible network, there is a more discreet platform. More than that: Ashley Madison is aimed at those who want to jump the fence without running the risk of being discovered (at least not by the app). social network of betrayal released its 2020 balance sheet, which shows a jump in users in the midst of the Covid-19 pandemic and a very curious fact about Brazil: last year, the site had two women for every man registered.

In numbers, Ashley Madison's global average was 0,7 women for every man, in Brazil, this jumps to 2,2 female accounts for every male. Overall, in 2020, platform gained around 5,5 million new members worldwide and reached the 70 million user mark.

The company believes that the pandemic contributed to the increase in users in the service. With social isolation, couples spent more time together and the trend in this scenario is for more crises in the relationship. Unstable relationships can make men and women seek out the social network for cheating, according to the report.

Betrayal numbers

“These numbers are not only indicative of how ubiquitous cheating is, but also how little effect the pandemic has had on the ability to cheat,” said Paul Keable, chief strategy officer at Ashley Madison.

Still, it's curious to think that with several restrictions on movement, the number of people interested in cheating has increased. platform believes that these relationships do not always need to occur in person and that virtual meetings are becoming increasingly common with isolation.

“While lockdowns prevented many married people from seeing their affairs in person, they were no match for virtual communication and the ability to have active affairs via text, phone calls or video chats,” Keable added.

According to a survey by application, 95% of members are still interested in finding and maintaining external relationships during the pandemic, and 84% identify their infidelity as a form of self-care. In 2020, Brazil saw an average of 137 new users sign up per month, mostly women, on the cheating social network. Only the United States had more, with 466 new accounts per month.

Image: AntonioGuillem (iStock)