In the last years social media niche-oriented campaigns have started to gain more traction. But one is attracting attention because it is made for a very, very specific audience. To be part of Engage Tesla is simple, you just need to have a Tesla.

The network is actually a more modernized version of the company’s forums, which have been defunct. “Engage Tesla is a new platform for both Tesla’s public policy team and Tesla Owners Clubs,” the company said.

To drive the public to its social network, Tesla has also closed its forums and is keeping only Engage active. Of course, there are still hundreds of forums about the brand's electric cars on the internet, but they are no longer on the company's official website; now they only serve as an archive of old posts.

Another reason that may have led the company to change the way it deals with its audience is precisely the fact that forums are not moderated and suffer from spam and troll users. In a registered environment, this becomes more difficult.

More strength for the community

“Its purpose is to create a digital home for all of our work and make it easier for members of the Tesla community to know what matters most to us, take meaningful action, and stay in the loop,” the company added.

The social network model is not very secret, users of the Engage Tesla They can post questions about their cars, share photos, like and comment on other people's posts, and so on.

The social network is also a way to bring even more strength to the Tesla Owners Club, a group of Tesla vehicle owners who unite for causes. They recently came together to fund support for the city of Del Valle, Texas, near the site of a new Tesla factory.

“Club members help advocate for Tesla by supporting legislative efforts, offering test drives, volunteering at shows, educating new and potential owners, hosting social events, and passionately recommending friends and family to explore Tesla ownership for themselves,” the club’s description reads.

Through which channels you reach those people, classic and out of the box. The Verge