Google has announced that it is changing data collection in the version of its apps for the Google system. Apple. The move came after Apple published its new Application Data Collection Policy for iOS 14. The new set of rules is the same one that Facebook criticized recently.

The new privacy guidelines of Apple require apps in their store to notify users that they are collecting their data – and give them the ability to stop it from happening. Dubbed App Tracking Transparency, or ATT, the policy created a war of influence with Zuckerberg's network. owner of the most valuable brand in the world has already made it very clear: either that or leave the store.

Google, however, joined in after speaking out about the delay of new updates of your apps in the store Apple. The search giant said it will no longer require the Identifier for Advertising (IDFA) and other trackers under ATT.

Google said the move Apple will directly affect the return of advertising in iOS apps. According to a development blog post, advertisers will have less crucial information, such as install numbers or sales after ads, and therefore expect the return to be lower on these platforms.

This doesn't mean they'll stop showing ads. In practice, it means that the ads displayed in these programs won't be personalized to the user. And this may only be temporary: Google suggests that advertisers adapt to version 7.64 of the Mobile Ads SDK and Firebase Analytics. This is because both features will be compatible with SKAdNetwork, the iOS interface's own trackers.

Through which channels you reach those people, classic and out of the box. MacRumors

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