After Facebook releases print ads criticizing the new privacy policy of iOS 14, Apple promptly gave its response. “Users should know when their data is being collected and shared across other apps and websites – and should have the choice to allow it or not,” responded a spokesperson for Apple about Facebook's criticisms to Business Insider.

"Transparency Tracking App in iOS 14 does not require Facebook to change its approach to tracking users and creating targeted advertising, it simply requires them to give users a choice,” the spokesperson added.

Commercial dispute

This Thursday (17), Facebook published another announcement saying that the new change in the privacy policy of Apple would end the “internet as we know it” and force websites and blogs “to start charging subscription fees.”

“A Apple controls an entire ecosystem, from the device to the app store, and uses that power to harm developers and consumers, as well as large platforms like Facebook.”, the social network added.

In the last week, Apple Facebook replied stating that “When invasive tracking is your business model, you tend to be less accepting of transparency and customer choice.”

Facebook tries to pressure the Apple to backtrack on its change. The social network claims the new rules will destroy small businesses. “Without personalized ads, Facebook data shows the average small business advertiser could see a cut of more than 60% in sales for every dollar spent.”

The dispute between the two companies also involves European Union regulatory laws. Before publishing the first ad, Facebook said that expected the Digital Markets Act (DMA) bill to place “limits” on Apple.

Through which channels you reach those people, classic and out of the box. Business Insider

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