One month after announcement of winners, Apple The Music Awards continue to deliver new content. The iPhone 12 manufacturer has released videos on its YouTube channel with extended performances and comments from the winning artists. The material includes exclusive interviews with Taylor Swift.

Videos can be accessed by a playlist from the official channel of Apple Music, on YouTube. Among the attractions, you can watch the performance of rapper Lil Baby (winner in the Global Artist of the Year category) on songs such as Humble, Get Money and Solid.

You can also check out an extended version of Megan Thee Stalion's performance (winner in the Breakthrough Artist of the Year category) for the event, as well as two interviews with singer Taylor Swift (Songwriter of the Year) talking about her creative process and where the inspiration for her songs comes from.

https://www.youtube.com/watch?v=BR-eIgoxF9Y&list=PLhQwIpR4GYnB5abs6jB17U8lJ_PdCbc6p&index=1

Awards based on the most listened to artists

The winners of the Apple Music Awards are chosen by a team of experts from Apple from the list of most listened to artistsonly in Apple Music during the year. The awards are still in their second edition and can be considered modest when compared to other international music events.

Despite this, its format is innovative, with a 100% virtual event lasting one week. During this period, the announcement of the winners is interspersed with material ranging from performances and interviews to new industry announcements.

The 2020 winners also carry political weight. In a year in which issues of equality and racial conflicts marked the world, four of the five elected by Apple Music Awards are black.

Street: 9to5Mac