Vida Celular

All about the best cell phones

The announcement of the iPhone 15 last Tuesday (12) caused a big buzz and left fans of the Apple around the world excited. In China, which is one of the largest markets for smartphones, the new model will compete with Huawei phones.

China's Ministry of Foreign Affairs has not banned the purchase or use of any type of foreign cell phone, but it is vigilant about security, especially when it comes to products from Apple. It is important to highlight that this situation also involves geopolitical issues.

iPhone 15 and Apple in China

  • The iPhone 15 is set to launch in China, with online sales starting on September 15 on Alibaba's Tmall marketplace and availability in physical stores on September 22.
  • China is an extremely important market for Apple, which has become the leading premium smartphone brand after Huawei's mobile phone sales slumped due to US restrictions.
  • Despite this, the Apple has recently faced challenges in the country, with Chinese government agencies and state-owned companies banning their employees from using devices Apple.
  • However, the launch of the iPhone 15 has generated huge interest in China, with more than 800 posts about the device recorded on Weibo, a social network similar to Twitter, accumulating more than 380 million views.
Huawei's Mate 60 was a huge success in China (Image: shutterstock/Robert Way)
iPhone 15 will face competition in China (Image: disclosure/Apple)

iPhone 15 Performance in China

We cannot yet predict the sales performance of the iPhone 15 in China, but in addition to market research, analysts consulted by Reuters pointed out that the smartphone sector in the country is facing a recession due to the economic slowdown.

To stimulate sales, product resellers Apple have already started offering unprecedented discounts on other devices from the brand, which could also negatively impact the performance of the iPhone 15.

This is not a good sign for the upcoming series (iPhone 15 onwards) as some demand has been met before the launch. Before Huawei's surprise launch, we were projecting that sales of the Apple in China in the third and fourth quarters would be flat or slightly weaker than last year.

Counterpoint research analyst Archie Zhang told Reuters