Google announced the launch of Google Identity Services, its new family of services identity for logins and subscriptions digital. These APIs (application programming interfaces) consolidate multiple signatures into a single software development kit (SDK), including, the One Tap (authentication prompt made up of features from other existing login services) and the Sign in with Google button.

The idea is to make it easier for companies to gain new subscribers and make it easier for users to log in. At the same time, Google Identity Services acts on the security side against vulnerabilities such as click-jacking, pixel tracking, and other threats. Additionally, the interface suite can prevent duplicate and fraudulent accounts, which reduces the support burden.

One touch

One Tap is a proactive login prompt that uses token usage One Tap is a secure, password-protected way for Google users to log in to partner sites and apps. Instead of being redirected to a page with a traditional login field, users log in to the page they are already on. This ensures that browsing is not interrupted, with the One Tap prompt appearing in the top right corner of a website on a desktop, or at the bottom on a mobile device screen.

It works both to register new users and to automatically log them into sites where they are already registered. “Users can log in or sign up using just one touch, without having to remember your credentials or create a password,” he explains Filip Verley, Product Manager on the Google Identity team. In the image above, we have an example of One Tap appearing at the bottom of a mobile screen for the user to continue browsing logged in after tapping on the specific field.

Login with Google

Google has updated its Sign in with Google button, which displays personalized details for returning users and displays the account being selected. The company says the button has also improved UI/UX consistency across the web, focusing on user trust and security on Google's platform.

Google's post cited the work carried out with Reddit, where the Login with Google button and the One Tap prompt were implemented, as an example of improvements with Identity Services. According to the post, there was an increase in new user registrations and a nearly doubled conversion rate on the site. Google One Tap currently works with Chrome and Firefox on Android, macOS, Linux and Windows 10, and with the Edge on macOS and Windows 10. However, it is noted that One Tap is not compatible with Safari for iOS and macOS due to Safari's Intelligent Tracking Prevention. Apple.

Through which channels you reach those people, classic and out of the box. ZDNet e 9to5Google

Image: Gerd Altmann/Pixabay