Gamer Nobru and the Free Fire Fluxo team have been chosen as global gaming ambassadors by TikTok. According to a website post The company's Nobru and Fluxo will produce exclusive gaming content for TikTok, such as gameplays, tips and videos of the best plays, in addition to encouraging the Free Fire community to share their plays on the app with the challenge #TheCriasOnTikTok.

Nobru's esports career officially began in 2019, when he was hired by Corinthians to play Free Fire for the club. In the same year, the gamer won three trophies at the Prêmio eSports Brasil: Best Free Fire Athlete, Craque da Galera and Athlete of the Year. At the beginning of 2021, Nobru and his friend Cerol founded the Fluxo team, which won the 4th Brazilian Free Fire League and came 4th in the Free Fire World Series, held in Singapore in May.

Partnership seeks to strengthen gaming community on TikTok

According to the Marketing Director of TikTok For Latin America Kim Farrell, the partnership with Nobru and Fluxo aims to unite the gaming community on the platform. “TikTok is where people discover and create moments, memes, and movements that are part of gaming culture,” she wrote in the company’s blog post.

“The platform has the unique ability to transform something small into much larger movements. That is, when content starts to grow on TikTok, it often crosses borders and reaches other segments, which has increasingly attracted gamers. In addition, it is a place where they can express themselves in an authentic and unique way. For us, the partnership with Nobru and his team is a way to bring even more gaming content to a community that is increasingly present on TikTok.”

About being chosen as TikTok's global gaming ambassador, Nobru said: “I've followed the rise of TikTok and always thought it was a lot of fun. But I never imagined being one of the ambassadors, especially globally. Now the 'father' will have to be even more careful! I'm going to leave the dancing aside for a while and bring the monster plays to my channel. It will be an honor to be part of this and I want to see my troop sharing the 'capas' on the app with the hashtag #OsCriasNoTikTok”.