O navigator with focus in privacy Brave has gained new features in its last update, as a search engine exclusive that does not track, nor does it use user data to select ads displayed on portals.

The feature has arrived for all versions of browser, including Brave for Android e iOS. According to the developers, the search engine will eventually gain an ad-free version (for a fee).

In addition, the developers explained that search results are not completely independent. While the portal indexes displayed in Brave searches are algorithm-free, image search and some other features may use external search engines, such as Bing. ecosystem. Despite this, according to Brave, you will not be tracked by Bing for these queries.

Alternative to Google

Brave's new feature comes from open source acquisition Tailcat, which promises to create search engines as effective as Google. Despite the bet, the fact is that the search for this type of resource is still made by a minority in the market.

Google dominates user preferences among search engines with over 90% share worldwide, while less commercial alternatives such as DuckDuckGo and Brave compete for the remaining share. Despite this, Brave highlights that its browser already has an installed base of over 32 million users around the world.

Why use another search engine?

The main motivation behind alternative search engines is tracking and, mainly, the composition of consumption algorithms, given that Google's privacy policies favor the use of your data to create advertising, consequently sharing user data with companies.

Furthermore, the manipulation carried out by Google's data control can also affect users' habits, manipulating the perception of some issues in society itself, as was recently exposed by the body of former employees of the research division in Enterprise Artificial Intelligence.

Through which channels you reach those people, classic and out of the box. Engadget