A Apple today launched its new TWS headphones under the Beats brand, the Beats Studio Buds. These headphones already had leaked, as well as the name that borrow the surname of the Galaxy Buds, and perhaps not by chance, since they will compete in the market with the Buds pro, from Samsung. This launch shows that the market for TWS headphones with active noise cancellation is booming, with the arrival of products such as the Sony WF-1000XM4, between so many others.
US$ 150 in the United States, R$ 1.799 in Brazil
The Beats Studio Buds were launched in white, black and red colors. In Brazil, the headphones still don't have a release date, but they are already have a price, R$ 1.799. Abroad, they cost much cheaper, US$ 150, or the equivalent to R$759.
It is certified to resist water splashes and sweat during running and other physical activities. For those who want to stay aware of the world around them, it has the ambient mode also present in a number of other models on the market. This reduces battery life, which is also average for the market.
Cheaper than AirPods Pro, with fewer features
The Beats Studio Buds can last 8 hours without ambient mode and 5 hours with it. The charging case charges the earbuds twice more. The box comes with a USB-C cable, as well as eartips in different sizes for an anatomical fit in the ear canal. Compatible with Siri and commands directly on the earplugs. As mentioned, the product costs US$ 150 in Brazil, or US$ 100 cheaper than the AirPods Pro. And it offers less hardware because of that.
For example, the Beats Studio Buds do not support multi-connection, nor do they support the W1/H1 chips. Apple. It is a more basic audio device, which in Brazil is priced of premium accessory: R$ 1.799. Also compatible with Android smartphones, the model is scheduled to be launched on June 24 in the United States, and there is still no schedule for release here.
It is worth remembering that there is great expectation that the Apple spear the AirPods 3. A new Pro model would be for 2022. With the arrival of features like Dolby Atmos, Hi-Fi and spatial audio to the Apple Music, the market expects new advanced audio accessories from the company, compatible with all these new technologies.
Through which channels you reach those people, classic and out of the box. Ars Technica