The operator Vivo (not to be confused with the Chinese smartphone manufacturer) is launching a digital account, Vivo Pay, which allows you to carry out various banking transactions directly through the app, reinforcing its strategy in the area of financial services. The mobile and fixed telephony provider is a company of the Telefônica group, and also operates with broadband internet and pay TV in the country, and has positioned itself as an option for a digital services hub.
Vivo Pay emerges as a new option for people to make financial operations routine and is available to anyone. With the service, Vivo users can pay bills, send and receive money via PIX or top up their cell phones (from any operator). Among the functions, there are also transfers via Ted or Doc, deposit of money in the digital wallet when paying a bill and a virtual prepaid card with no annual fee, under the Visa brand and with the credit function. When using Vivo Pay, the operator's customer receives in return data packages for internet browsing, which can reach 20 GB.
How the Gigaback Rewards Program Works
These rewards for using Vivo Pay are initially part of Gigaback, which offers a different amount of data in return for each feature. When completing the digital account registration, the user receives 2 GB. When the person makes their first deposit into the account, they receive another 2 GB. The first purchase with the virtual prepaid card gives a return of 6 GB, and with the first recharge on the device Living, the user receives 10 GB. Vivo claims that the format chosen for the rewards is based on the importance of connectivity in times of pandemic.
With the virtual card, users can purchase credits on Vivo Pay to use with digital services such as Uber, Spotify and iFood. In the coming months, Vivo announces that its financial service will have more features, such as cardless withdrawals, public transport top-ups and connections with other products and services from the company and its partners.
The Vivo Pay app can be downloaded for free for Android e for iOS, and its initial target audience is prepaid and Vivo Controle customers with monthly bills of up to R$100, in addition to being a way the company found to attract more people to the brand. According to the operator, if there is demand, there is a possibility that the dealership will also adopt physical cards.