A Apple finally spoke out about attempts to circumvent the company's tracking rules:  all apps from your store – including Chinese ones – will have to comply with the new privacy policies, or be excluded. The answer refers directly to CAID, the API developed by the Chinese government that can collect data on iOS 14.5 even without user authorization.

In one statement to Bloomberg, the company says the App Store terms and guidelines apply to all developers worldwide, including Apple. “We strongly believe that users need to give permission before they are tracked. Apps that we find that ignore user choice will be rejected.”

According to the Financial Times, experts believed that a Apple would make concessions to tracking in Chinese apps. This is because, by removing all apps with CAID from the App Store, China could ban the Cupertino giant from its market.

Understand the case

Developed by the Chinese government in conjunction with the China Advertising Association, CAID circumvents the new privacy policy of Apple, which comes into effect starting with iOS version 14.5. From then on, apps will have to comply with the company's Tracking Transparency Policy – ​​which, in short, lets users choose whether or not to share their data. The change particularly affects digital advertiser market, which use this data to push their products to the user.

CAID circumvents the policy of Apple by leaving “only” the user identifier out, but collecting all the rest of the data used. The API was still in the testing phase, but was already being adopted by technology giants such as Tencent, TikTok's ByteDance, and Baidu Inc – that’s right, the one with the suspicious Chinese antivirus.

Through which channels you reach those people, classic and out of the box. 9to5Mac

Image: Michael Bußmann (Pixabay)