Zillow launched this week in Seattle, United States, an app that uses real photos of rooms in a home and, based on them, measures your home and draws the floor plan of the property, using artificial intelligence. The news was announced on the company's website, and its main objective, according to the developer, is to “change the way home buyers visit a home remotely”.

O application Zillow 3D Home was actually launched by the company in 2019, but the initial version “only” used photos taken with 360º cameras to create the option of a 3D tour, making the property listing more attractive for the website and making the work of brokers easier, who sometimes didn’t even need to leave their homes to show the property to interested parties. Now, the experience has taken on a new dimension, according to Josh Weisberg, vice president of the brand:

We’re redefining the virtual tour experience by using AI to break down the barriers between listing media—like photos and virtual tours—and listing data, like square footage and room dimensions. This new, integrated experience will help buyers better understand the relationship between photos and the home’s layout, provide a better sense of the space and features of the home, and improve the overall buying experience.

How does it work?

According to Zillow, the artificial intelligence used in the app to measure the house or room in question is, if you'll pardon the redundancy, really smart. The company says the app can predict the square footage of future rooms (in the case of a home under construction) based on photos you upload, and that floor plans created from the images can be used seamlessly on industry-standard websites.

Another interesting feature of the app is that it allows users to click on any part of the house's floor plan to instantly "jump" to that room in the 3D virtual tour, without having to go through the other rooms in the place. The company says that, during the pandemic, this is a "safe and effective" way for those who are thinking about changing properties, but do not want to expose themselves to the risk of contamination by the new coronavirus.

The Zillow 3D Home app is already available in 25 markets (not yet in Brazil) and is expected to reach others soon. According to the company, even before the expansion of the artificial intelligence that measures homes in the app, real estate agents reported a 32% increase in browsing ads that had the 3D virtual tour between 2019 and 2020. The app works for both iOS and Android, but not in the official stores. Anyone who wants to try to download it must provide the company with their cell phone number. through this link and then receive it via SMS. The report tried, but it didn't work.

Through which channels you reach those people, classic and out of the box. The Verge