A Apple will increase iPhone production by around 30% in 2021, increasing the volume of available smartphone models to 96 million units in the first half of the year. According to the Reuters, the information comes from Nikkei, who cited “anonymous sources”. According to them, the increase includes not only the iPhone 12, but also the old iPhone 11 and iPhone SE.
In October of this year, the Cupertino company admitted a decline in iPhone sales over the past three years, and said that the estimated revenue growth for this division should be “single numbers” in the current quarter – the first of the company’s 2021 fiscal year. Thinking about it this way, it is quite possible that the company’s strategy Apple whether to increase iPhone production by 30% to fill stores with the company's most modern models.
In any case, the company is not worried, after all sales of services and accessories they are still doing very well, not to mention the new iPhones.
Nikkei says that Apple expected to produce 230 million iPhones in 2021
Apple wants to expand the availability of smartphones, so it must increase production by up to 30% in 2021 (Image: NYC Russ/Shutterstock)
Nikkei stated that the Apple has asked suppliers to ramp up production of the latest iPhone models, but that Apple's demand could be curtailed due to a shortage of key assembly components. Nikkei analysts also said that throughout 2021, the Apple wants to produce around 230 million iPhones – a 20% increase over 2019. It's important to note, however, that this number will likely be revised and updated repeatedly throughout the coming year.
A Apple stopped publicly sharing production figures for devices in 2017, including not only the iPhone but also iPads, MacBooks and other devices. The company did not comment on the information reported by Nikkei, which also said that Apple will create an “aggressive production schedule” for its personal computer line.
Featured image: Hadrian/Shutterstock