From Frank Zappa to Swans, criticism of the music industry has always motivated not only the musician's discourse, but the composition of his own work. And especially in times of extraordinary profits for streaming, it can be said that the urgency of the debate is pertinent.

The problem is that sometimes the plan backfires. This is the case with Danish musician Drumkoon, who recently released an album called OK Google, Play Music. If the artist's idea was to troll Google Assistant and redirect the listener to the album, perhaps the attempt was not the best.

I ran a few tests to see if the toy worked. And every time I said “OK Google, play music”, Assistant directed me to the page of the same name. Then I tried “OK Google, play music Spotify” to refine the search and what happened was that the music app on Android opened. Lastly, I tried “OK Google, play music, Drumkoon, Spotify”. And nothing.

As if the title of the artist's album wasn't enough, the tracks also allude to Google Assistant commands, such as "Hey Google Play Quiet Music" and "Hey Google Play Nice Music". But even that didn't work – and there may be limitations in voice recognition, since my current smartphone is set to Brazilian Portuguese. In the end, it's okay, the title is creative, but the maxim that it's often possible to use the system itself to criticize it has aged poorly in the 21st century.

Musically, OK Google, Play Music is reasonable, reminiscent of Brian Eno's minimalism at times – the musician uses only a shovel and steel drum on most tracks. In Spotify, Drumkoon has 5.581 monthly listeners and other albums with humorous titles like Hey Siri Play Music e Hey Alexa Play Music.