52 million active users. For the first time in its history, the Reddit revealed the actual size of its community, to the Wall Street Journal. Jen Wong, the communications platform's chief operating officer, said that Reddit had that average in October of this year, which was 44% more than in the same month in 2019.

Active users is the industry standard measure of a platform’s popularity. For those unfamiliar, Reddit is a forum aggregator with some social networking features. It’s themed forums where users can post photos, news, videos, GIFs, personal stories, and more.

Compared to mainstream social networks, Reddit's size is small but still considerable. The Facebook, for example, has 1,8 billion daily active users. The Twitter has 187 million. But as Wong pointed out, their ad revenue is expected to rise 70% in 2020.

“We’re sharing our daily active users for the first time to more accurately reflect our growth, and to align more closely with industry reporting,” Wong said. “We’re focused on daily usage and growing those numbers, while continuing to grow our community and scale our ad business.”

And part of the focus on increasing ads has been banning hate speech subreddits (as individual forums are called) from the platform. An increasingly complicated task given the ever-changing nature of racist and misogynistic rhetoric on the internet. On June 29, 2020, the Reddit announced the removal of 2 groups for alleged toxic content. Actions like these are controversial within the platform itself, but they help convince advertising professionals to trust and invest more in Reddit.

Through which channels you reach those people, classic and out of the box. engadget