Recently, big names in Big Tech have been struggling to explain their business models to governments in various countries. European Union plans to create laws to limit the power of Google and Facebook. Meanwhile, the United Kingdom has already announced the creation of an antitrust body to primarily control the two internet companies.

Facebook was fined for $6 million for leaking user data in South Korea. It looks like FB is going to face a process heavily charged with anticompetitive practices by the US Department of Justice, in addition to allegedly using a tool that tracks users over the internet without consent.

Now, a coalition of U.S. state attorneys general plans to file a lawsuit against Google over its search engine and how it unfairly affects smaller, specialized search engines like Yelp, according to the Wall Street Journal.

Phil Weiser, the Colorado attorney general who is leading the coalition, said their lawsuit could be consolidated with the Justice Department case. It would focus on how Google profits from targeted ads.

In a post on your blog, Google says the US Department of Justice's lawsuit is "full of flaws and will do nothing to help consumers."

It seems that public attention is really turning to the issue of consumer data privacy involving these tech giants. And considering scandals like Cambridge Analytica and how it may have influenced the American elections 2016, perhaps it is time to review the power of Google and FB in the lives of citizens around the world.

Through which channels you reach those people, classic and out of the box. Android Police.