According to a report by industry research firm Omdia, Samsung remains at the top of the global TV market in the third quarter of 2020. According to the research figures, the Korean giant captured a third of the global TV market by revenue share.

During the third quarter, the company sold 14,85 million sets and made $9,3 billion, with a 23,6% market share. Compared to the same period in 2019, Samsung's revenue jumped 22%. The pandemic apparently boosted sales of Samsung's QLED (Quantum Dot Light Emitting Diodes) TVs. QLED technology, created by the company itself in 2017, uses tiny crystals that absorb and emit certain frequencies of light, which provides high-quality color reproduction. Samsung's market share in the 80-inch and above TV segment is 53,5%.

Samsung is expected to sell 48,8 million TVs this year, its highest sales volume since 2014, when the company sold 52,94 million sets.

Old tradition

Samsung leads the world's TV market for 14 years in a row. The competing companies that fell behind this year, according to Omdia, are: LG, also Korean, with a market share of 16,6%; TCL Chinese in third, with 10,9% market share, and Hisense, also Chinese, in fourth with 9% of the market.

And Samsung Display plans to invest $11,7 billion in transitioning to the technology QD OLED, which also works with crystals, but where the colors pass through a filter, which reduces production costs. But the TV maker Samsung Electronics has yet to make a decision on whether or not it will abandon QLED technology.

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