In recent years, there have been several rumors and leaks suggesting that the Apple is developing its own search engine. A recent post by Financial Times, for example, suggests that the efforts of Apple in this field are increasing.

It is very likely that the Apple is developing a search product due to Google's current legal situation. Big G is under investigation for alleged antitrust violations, which focus on Google Search. So if Google has to reverse its partnerships due to this investigation, the Apple may have problems.

Nowadays, the default search engine on iPhones is Apple is Google. According to a report by New York Times, Google pays to Apple up to $12 billion a year for this privilege on iPhones. If Google can no longer do this, a Google search engine Apple will be necessary, or the Apple may experience user experience issues.

Search engine of Apple: what's going on?

The matter of Financial Times summarizes the efforts that the Apple has already ventured into the search space. For example, it has hired several people with a background in search engine development (including former Googlers) and has increased its job postings related to the same topic. The report also notes a sharp increase in activity related to “Applebot”, a web crawler that aggregates large amounts of data from the Internet.

Not long ago Apple has changed the way searches work on iPhones. Now, the first results of web searches come from Apple and no longer from Google. It seems this is only happening on iOS 14.

But, so far, it is not clear whether the Apple intends to actively take on Google in the search engine industry. This seems like a daring task, considering how other search engines can barely compete with Google.

However, if this antitrust lawsuit defeats Google's arguments, the search engine landscape could look very different.

In any case, everything indicates that a search engine of the Apple is being developed, at least when it comes to iPhones. So, we'll have to wait and see how this story turns out.

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