First of all, we can already see the first rendered images of the LG Velvet, which were leaked on Twitter. They show that the smartphone will have five colors, white, black, blue, purple and red.
O release LG says that nowadays, smartphones are becoming more and more similar, and it is difficult to differentiate them just by technical specifications.
The company’s response to this was to create a new product line that will highlight design. Using this “tactile elegance,” the company believes it can once again stand out in the market.
The first smartphone in the new line is the LG Velvet, with its raindrop camera and 3D Arc Design. The device's design is described as a symmetrical design that is both pleasing to the eye and pleasing to the touch. LG also says that the curved glass on the front and back gives the smartphone a good grip.
A new path and a new nomenclature
Chang Ma, vice president of product strategy at LG Mobile, said of the new approach, “It’s a more intuitive approach that we’re confident will resonate with today’s consumers to establish a clearer brand image.”
According to LG, the Velvet marks a new naming strategy for LG smartphones. Names with numbers and letters will be left aside in favor of familiar and expressive names. In addition, its original design will help to make the smartphone stand out.
The company believes the name Velvet conveys a sense of premium softness, two characteristics of the new device.
Through which channels you reach those people, classic and out of the box. GizChina.