YouTube is launching new tools to help users monetize their channels on the platform, and the main highlight is the Shorts Fund, a $100 million fund (more than R$500 million at the current conversion rate) that YouTube will distribute among content creators on Shorts in 2021 and 2022.
O Shorts is YouTube's answer to TikTok, offering the possibility of creating short mobile videos tailored to go viral on social media, as is the case with the content of its Chinese competitor. With the Shorts Fund, creators will be able to earn from US$100 (R$500) to US$10 (R$51) per month, depending on the views and engagement of viewers on the videos. Brazilian creators are included in the Shorts Fund, and it is not necessary to be currently monetizing your channel to receive the bonuses.
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According to YouTube, the Shorts Fund is the first step towards establishing a fixed monetization model for Shorts and videos in general on the platform.
YouTube's second and third monetization tools are nothing new. Most of the revenue generated comes from ads before videos, and the value of YouTube subscriptions YouTube Premium, will be reverted to the creators of the platform in general.
New Monetization Tools
With the fourth tool, creators will be able to offer exclusive benefits and content to subscribers of their channel who pay a monthly fee. The amount of the fee is determined by the creator themselves.
Fifth, YouTube is launching the Super Chat monetization tool for live streams and premieres. With Super Chat, fans can purchase colored messages that are highlighted in the live chat of videos, and the message stays pinned to the top of the chat for up to 5 hours.
The sixth tool is the Super Thanks, where viewers can pay to leave a comment highlighted below videos, and creators can respond to those comments. With the Super Stickers tool, followers of a channel will be able to buy different stickers, at different prices, to place in the chat of live streams and premieres, with the proceeds going to the creator.
The eighth tool, Merchandise, will allow creators to showcase their official merchandise directly on their channel’s video page. Creators can also choose from 30 online retailers from around the world to sell their products.
Aimed at live entertainment, the ninth tool will allow creators to place a button in their video that takes them to a partner site that is selling tickets to their shows.
The last monetization tool is the YouTube BrandConnect, which aims to help creators and brands create sponsored content on the platform. BrandConnect provides engagement metrics and insights to connect brands with creators they want to sponsor.
According to blog post Across the platform, YouTube has paid out more than $30 billion to creators, artists, and media companies on the platform over the past three years. Q2021 XNUMX was the quarter in which YouTube paid out the most creators and partners in its history.
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