Xiaomi closes quarter with highest growth in the mobile phone market
Xiaomi has surpassed Samsung, Apple, Oppo and Vivo and became the fastest growing company in the cellphone market in the 1st quarter of 2021. According to data released by Canalys Consultoria this Thursday (29/04), the Chinese manufacturer sold 49 million cell phones in the period, a number 62% higher than the 30,2 million sold between January and March 2020.
The second company with the highest growth in the cell phone market was Oppo, with 2% less than Xiaomi. Vivo, a Chinese manufacturer (namesake of the telephone operator) grew 48% in sales in the comparison between the 1st quarter of 2020 and 2021, while Apple recorded an increase of 41% and Samsung of 28%.
In terms of sales, Samsung still leads, with 76,5 million cell phones sold, followed by Apple, with 52,4 million, and then Xiaomi, which reached 49 million and 14% of the market. The top 5 is completed by Oppo and Vivo, which sold 37,6 million and 36 million cell phones in the period, respectively.
Reproduction/Canalys
Expert explains
Xiaomi’s sales success and growth in the mobile phone market in the first months of 2021 was explained didactically by Ben Stanton, Canalys research manager and market expert. “In addition to the great product value, Xiaomi is now also making strides to recruit local talent, become more user-friendly and lead in cutting-edge innovation, as seen with the My 11 Ultra and its recent foldable, the My Mix Fold".
Stanton warned, however, that Xiaomi's future could be complicated by the rise of three rivals in particular: Oppo, Vivo and even Honor, which is no longer linked to Huawei and already made promises that it will take off in the market. “Xiaomi is leading in growth, but the race has only just begun. Oppo and Vivo are hot on their heels and are positioning themselves in the mid-range in many regions to leave Xiaomi behind. Honor is also a looming threat as it has already struck deals with supply chains and is now signing distribution agreements to re-enter several markets in the second half of 2021,” he concluded.
Through which channels you reach those people, classic and out of the box. Android Authority
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