Snapchat to launch augmented reality glasses and drone for developers
Snap, responsible for the beloved Snapchat, entered the augmented reality market with the first Shows, which focused on recording videos for the company's social network. Now, the company is preparing to launch new products with a second generation of glasses and drones for developers.
The big change is that the new Spectacles are not expected to be aimed at the final consumer, as previous versions were, but rather for developers and content creators to produce filters and interactive experiences for users, which can eventually also be viewed with augmented reality.
The information was released by a report from the website The Information, which also mentions that the price of the product should be around US$ 380, which in itself already limits the audience it is aimed at.
Snap Glasses
It's strange to think about new Spectacles, since the first generation of augmented reality glasses caused a loss of US$40 million for the Snapchat with unsold stocks of the device. Basically the devices were cameras that could be mounted on the head and the features didn't go much beyond that.
The company's shift to the AR market is an attempt to stay relevant after losing much of its social network's audience. Snapchat was one of the first to create interactive filters and pioneered the stories model, which was later copied by Instagram (and a host of other companies).
Os new plans They also go against statements made by Evan Spiegel, CEO of Snapchat, who said that the future of the company lies precisely in augmented reality and that this should intensify over the next decade. To this end, Snap will also face competition from Facebook, owner of Oculus and which is already developing AR headsets.
Well, there is little information regarding the drone. Snap bought a drone manufacturer in 2017 and it is expected that the equipment will be made by them. Apart from the obvious fact that it is intended for recording aerial videos, there are not many more details.
Through which channels you reach those people, classic and out of the box. The Information
