Based in Taipei, the capital of Taiwan, the platform Influence is about to promote its services to the rest of the world. Specialized in empowering micro-influencers and connecting them with companies, Influenxio has a database of hundreds of thousands of content creators on social media.
The new resources received by the platform are US$ 2 million (which would be around R$ 11,6 million in our currency) and are the result of pre-Series A financing led by DCM Ventures, a venture capital firm based in Silicon Valley, Tokyo and Beijing. The funds could be used for hiring and product development, according to the Taiwanese startup's plans.
Influenxio seeks to promote marketing for small businesses with micro-influencers that it considers appropriate for each case, generating sales potential from contacts on social media. In addition, the company seeks to empower companies to create large-scale influencer programs, generating massive impact.
What are micro-influencers?
Micro-influencers are people who have between a thousand and a few tens of thousands of followers on their profiles. social media. These people are active in the digital world and end up creating content regularly, gaining credibility in a specific niche, such as travel, fashion, sports and culture. In addition to creating content, these micro-influencers interact with followers and web page visitors, which results in high engagement, an active audience and leads.
Micro-influencers have been gaining marketers’ attention because they tend to focus on specific content and are seen as more engaging and trustworthy by their audience, according to Allan Ko, founder and CEO of the startup Influenxio. Influenxio currently operates in Taiwan and Japan, and has 100 and 250 micro-influencers in its system. Instagram, respectively. So far, more than 6 thousand brands have been registered on its platform, where more than a thousand campaigns have taken place.
How Influenxio works
According to Ko, Influenxio’s new subscription plan is a relatively new model on the market, so one of the startup’s goals is to prove that it works. The platform analyzes companies’ previous marketing campaigns, performance data, and customer reviews. At the same time, it tracks the entire process of creating a new campaign and collects the metrics generated. With the results, the company refines its technology and improves its algorithms.
Micro-influencers on Influenxio typically earn around $35 to $40 for each campaign they participate in, which would be around R$200 to R$230 in our currency. Most of the campaigns on the platform are geared towards the food sector, such as restaurants, as well as fashion, beauty or lifestyle services.
Small and medium-sized companies
Although there are also large digital marketing campaigns on the platform, the vast majority of Influenxio's clients are small to medium-sized companies, around 80% to 90% of the total. Ko has 15 years of experience in digital marketing, having worked for Yahoo, Microsoft and a group of online partnerships at Google, and says that the purpose of his platform is to bring all of his knowledge acquired in the profession to these small companies.
The platform’s new subscription plan costs less than $100 per month and is designed for many of these small businesses. According to Ko, many of these clients don’t have marketing managers, so with Influenxio, they can access new micro-influencers every month, as well as gain access to campaign performance analytics.
Ko says that Influenxio's biggest differentiator is its focus on small businesses, offering ease and simplicity on the platform. In other words, providing more practicality for the advertiser and convenience for micro-influencers.
Through which channels you reach those people, classic and out of the box. TechCrunch
