Instagram is testing suggested posts in front of people you follow

Instagram is testing putting suggested posts in the middle of the regular feed of people you already follow, according to the website. TechCrunch. A spokesperson for the social network said the test would be carried out with a “small number of users” and only in English-speaking countries for now.

Currently, a typical user only sees posts suggested by Instagram algorithm after going through all the content of the accounts you follow and reaching the message “You are up to date”. The You are up to date function was included in 2018, as a way for users to get an idea of ​​how much time they spend on the platform.

But Instagram says its suggested posts have been very well received by users, so it will test whether placing these posts in the middle of content you already follow can help engage users more on the platform, and with the ads on it, Clear.

In addition to suggested posts from profiles of people you already follow, Instagram will test tools that allow users to choose topics they are interested in to direct suggested posts to. This tool will allow users to choose related content, such as dogs or recipes, for example, so that the algorithm can suggest posts on these topics.

“Snooze” function

Another related feature Instagram is testing now: a “snooze” feature that lets users block the algorithm’s recommendations from their feed for 30 days. The new snooze feature is apparently an attempt by Instagram’s parent company Facebook to make it seem like people have more control over what they see on the app than the algorithm does. Tinder launched a similar feature today, where users can filter the profiles they want to see by common interests.

Now we just have to wait and see if the suggested posts in the middle of the Instagram feed will really catch on. Many people still complain that the social network's feed is no longer chronological, so seeing posts from strangers can be annoying for those who just want to keep their feed updated with the lives of friends, celebrities and companies they already follow.

Through which channels you reach those people, classic and out of the box. The Verge