Amazon has announced the new Fire TV interface, which will also feature new features, such as the ability to add multiple user profiles, the same as we see on its competitor Netflix and in itself Amazon Prime Video.
For those who don't know, Fire TV is Amazon's streaming accessory that allows users to access video platforms, apps, and games on their television, just like Google's Chromecast. According to Amazon, with the new interface and features, users will have a better experience and will be able to find the content they are looking for more easily on the device.

The new interface has a cleaner, simpler look. Users can easily access the new Home page from the navigation bar. Favorite streaming apps are also located on this bar, as are library, search, and live programming options.
Additionally, Amazon has revamped the Search menu, with new genres and categories. The new interface also features greater integration with Alexa, which was something that was really needed for a long time.

In addition, as mentioned at the beginning, users will be able to have up to six profile options for their family. This way, each person will be able to personalize their profile the way they want, adding their favorite channels.
The new interface for the third-generation Fire TV Stick and Fire TV Lite will be available in the coming weeks. In addition, future devices will likely have the new updated features.
Through which channels you reach those people, classic and out of the box. Engadget e The Verge.