It's barely arrived here, but Brazil is already the sixth largest user market. Clubhouse. For those who missed the buzz, this is the new audio-based social network that, at least for now, is only available for iOS. In addition, access to the platform can only be done by invitation – as happened in the early days of Orkut (who remembers?).
Less than a year since its launch (March 2020), the app is already the most downloaded app in the United States, with 2,4 million. This represents 35% of the total 7 million downloads accumulated worldwide since the audio social network's inception.
In Brazil, Clubhouse has been so successful that it has already surpassed 308 thousand installations, with a boom since the beginning of this month. Compared to the US, Brazil accounts for less than 5% of the app's total global installations. But even so, it is still Clubhouse's sixth largest market in Latin America.
This information was revealed by digital consultancy SensorTower, which periodically publishes reports with the most downloaded non-game applications in the world within the platforms of Apple and Google. The application became fashionable among celebrities, anonymous people, artists, influencers and executives in Brazil and in 17 other countries around the world.
Clubhouse in Brazil
For Brazil to become the sixth Clubhouse market, this “boost” began not long ago. Here, it can be said that one of those responsible for shaking up one of the rooms, which can accommodate up to five thousand simultaneous participants, was the director of Big Brother Brasil, Boninho, who entered one of the app's rooms and interacted with the public, causing controversy on competing networks.
According to information from Sensor Tower, the audio social network has caused confusion among users, especially those on Android (for which it is not available). A business management application called Clubhouse, created in 2014 by the company Clubhouse Software and which had just over 1 thousand installations, has already registered 509 thousand downloads in Latin America at the beginning of the year alone. Another application with a similar name that must also be reaping the rewards of the confusion in the name is The Clubhouse (Android). It recently had 1 cumulative downloads in Latin American countries. However, the app has been outdated since August 2019 by the British company Nexudus.
In addition to the US, Clubhouse is at the top of the rankings Apple Store in countries such as Germany, Italy, Japan and Türkiye and has even been target of Chinese censorship.
Through which channels you reach those people, classic and out of the box. mobile time
Image: Jan Vašek/Pixabay
