Apple thinks about manufacturing cars without partnership with automakers
The hypothetical electric car dubbed the Apple Car can leave even without the support of Nissan, Kia, Hyundai or any other major automaker in the automotive sector (which began to even satirize the situation). A Apple wants to build his own car with his own hands. The strategy would be similar to that adopted for the manufacture of iPhones and iPads.
To place some of the main products in its line on the market, Apple hires companies, such as Foxconn, to perform the service. And, according to a report by Bloomberg, this is exactly the path that can be adopted for the car Apple exit the call pages Titan Project, become reality and take to the streets.
“It is more likely that the Apple opt for a third-party manufacturer because that’s the business model they’re used to, said Eric Noble, president of consulting firm CarLab. A manager at the company’s own Apple, who was not identified, confirmed Noble's words, saying that if the Apple If the company were to look for a car manufacturer to help with the project, “it would be like asking Samsung to manufacture the iPhone.”
The challenge for the Apple, now, it is, first, to define which will be the partner company that will take the Titan Project off the drawing board and put it into production. Then, to fit the revenue of the automobile sector, considerably smaller than the current one of the Apple company, to make the car of the Apple a viable investment. “The profit margins in the auto industry are smaller than the current model of Apple,” Goldman Sachs analysts wrote in a recent note to investors.
Who will make the car? Apple?
According to industry experts, if the Apple If you are really looking for a third-party company to build your car, the choice should depend on Foxconn, which already manufactures the brand's flagships, or by Magna. The former, in fact, is already venturing into the business and, in October, launched an electric vehicle chassis and a software platform to help automakers bring models to market more quickly. An employee of Apple, in fact, would have stated that it is not uncommon for the company's engineers to exchange ideas about Foxconn projects.
Magna is also not a complete stranger to Apple and cannot be ruled out as a partner for building the company's car. Apple. Like Foxconn, Magna has experience in the sector, having assembled luxury models for BMW and Jaguar. According to Bloomberg, the companies, including, they even started talking about Project Titan about five years ago, but that's about it.
Eric Noble, president of CarLab, has already taken a guess as to who will be chosen to produce the car da Apple: “Magna is the most logical choice,” said the executive, who has worked with the Canadian automotive supplier on projects in the past. For him, Noble is “incredibly good” at what it does.
Through which channels you reach those people, classic and out of the box. Business Insider
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