Apple April 20th 2021

Apple launches subscription model for podcasts

April 20th 2021

A Apple revealed today in your first event of the year what are your plans to compete better with Spotify and other podcast giants? new feature called Apple Podcasts Subscriptions Apple), and will be a special area in the online podcast store, where listeners can pay to listen to exclusive series and programs from content creators around the world. The platform will be available from May this year.

Subscriptions will have exclusive benefits

The new feature will be within the Apple Podcasts, and will function as a kind of exclusive list for audio programs, available alongside the free programs. Each subscriber will pay a monthly amount established by the content creators, who in exchange will offer special benefits on the platform. Some examples are: listening to episodes without ads, private access to special series or episodes of programs before their release.

Podcast sequence from Apple stacked

Podcast Subscriptions Apple are not exactly surprising news. Rumors already indicated that the Cupertino company was coming working in a modality pays for its audio programs. In fact, the program may very well explain why the Apple changed the terms of “subscribe” to “follow” in their free podcasts.

It is interesting to note that, like Spotify and Netflix, the subscription service will also have annual plans and the possibility of splitting the bill into a family plan. According to Apple, up to six people can share the same subscription plan.

Going beyond the new subscriptions feature, the Apple will be bringing a update for your Podcasts app along with iOS 14.5. Listeners will have access to the channels mode, which groups programs curated by creators, like a sort of organized shuffle. In addition, the app will also receive a usability redesign and Smart Play mode, in which the programs followed already start from the most recent episode.

Through which channels you reach those people, classic and out of the box. Apple

Read too