Apple should maintain 2020 prices on the iPhone 13, which could be called 12s
A lot about the future iPhone 13 has already been leaked: we would see a smaller notch, and also larger capacities of battery. But apparently, the company may be afraid of using this numbering. Because of this, according to the TrendForce, it would be willing to resume a strategy that has not been adopted since 2018: launching the 2021 models as “optimized” versions of the current generation, giving them the name iPhone 12s.
A SellCell survey had already revealed that a portion of those interested in products from Apple are really superstitious, but the possible movement of Apple in this sense it may not be happening due to popular belief. According to the market analysis company, the strategy of the owner of the future iPhone 13 / iPhone 12s this year would be to optimize functions already available, and by the nomenclature it would make sense - when we saw the same proposal in the discreet upgrade of the iPhone 6 to the 6s. If it weren't for some details.
Big news is expected
Market analysts are already pointing to the mass production of the new chip Apple A15, and sources converge on the adoption of LTPO panels high refresh rate at least on the iPhone Pro models in 2021. Not to mention the first redesign since the implementation of the notch. These would be significant changes to call the devices new, not a discreet redesign. On the other hand, the base iPhone 13 — or 12s — would really be left out of some new features, such as the screen upgrade.
Reinforcing that 2021 should be a year of new features for the iPhone family, TrendForce highlights that the entire line should feature sensor-shift stabilization on the front camera, and the Pro variants would have an ultra-wide sensor with autofocus and the six-element system (available only on the main lens of the iPhone 12).
Prices maintained in 2021
Regarding pricing strategy, the iPhone 13 or 12s should maintain the prices of the previous generation. That is, they will start at US$699 for the Mini model, US$799 for the regular version, US$999 for the Pro model, and US$1.099 for the Pro Max. That's right: there would be a compact model — even though Apple should focus its strategy on the other three devices. The iPhone 12 Mini didn't do well and even had production shortened. But apparently the company did not have time to review its strategy for this year.
Whether the iPhone 13 will actually be called iPhone 12s will only be known at the official launch event, which typically takes place in September. If the Apple deciding to suffix it as an improvement of the current generation, one wonders whether the reason would be linked to superstitions. The fact is that some manufacturers have avoided potential problems of this type skipping device numbering in dozens after reaching their versions 10.
Through which channels you reach those people, classic and out of the box. BGR
