Several of the facilities of the Apple already use 100% renewable energy. The complex Apple Park in Cupertino is one of them. Another environmental effort by the company was reportedly the removal of free chargers when purchasing its products. And now a fund for reforestation projects has been announced by the company. Apple, as a way of removing carbon dioxide from the atmosphere.
The Cupertino company's investment will be US$200 million (R$1,12 billion in direct conversion today, 15/04). Interestingly, the projects will not be taken on by the company itself, but rather by interested parties who present viable executive plans for high-impact reforestation.
In addition, the plan will need to show that it is possible to accurately track the amount of carbon that is removed from the atmosphere. For the Apple, the reforestation project not only minimizes the global impacts of technological advances, but also encourages the industry to embrace similar initiatives.
Ambitious goal for 2030
Apple has been investing in projects with a certain green footprint for some time now. After all, everything it has promoted in recent years has helped it, in a certain way, to achieve its goal of “zeroing” carbon emissions from its industrial activities by 2030. Tim Cook believes that, in nine years, it will be possible to eliminate 75% of the environmental impacts of the company’s activities. Apple, and the reforestation project will be responsible for offsetting the other 25%.
Samsung is another smartphone manufacturer that has been showing some environmental concerns. The industry has gradually been reducing the number of accessories in its launches as a theoretical way of reducing environmental impacts. Even telecommunications companies have been managing to do so. combine business with pleasure in this sense.
Through which channels you reach those people, classic and out of the box. 9to5Mac
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