Apple announces deadline for apps to adhere to new transparency rules

Many companies complained when the Apple announced that it would require users to consent to tracking for apps to deliver personalized ads and experiences to him. In China, this was so badly received that a grand alliance was promoted so that this could continue to be done in an alternative way. The Apple did not back down, and has now set a deadline for apps to adapt to the new transparency rules.

Developers will have until April 26 to update their apps with the new AppTrackingTransparency API codes. It is not known when the Apple will actually start displaying pop-ups informing the user about the need for consent. Those testing iOS 14.5 say that no permission window is displayed. Even so, Apple the deadline has already passed.

The new feature, which will be released sometime in iOS 14.5, is yet another effort by the company to protect user privacy. Consumers will have the right to expose themselves to an app to receive more accurate ads, or have the freedom to veto any observations, leaving advertisers in the dark. TikTok resorted to a trick to get around this.

Google and FloC

While the Apple thinks about more user protection with new transparency rules in apps, Google tries to reinvent ads with FloCs, a new way of tracking users on the internet. Surrounded by criticism, the new feature will not be adopted by browsers that have always valued greater security for users, like Vivaldi and Brave. A website allows you to check if you have ever been “flocked”.

If digital privacy is a concern of yours, even before the new policies Apple or Google, it is now possible to prevent a series of invasive behaviors. Look for the security options of the apps and systems you use. Most of them come, by default, with a series of trackers activated. Many are optional.

Through which channels you reach those people, classic and out of the box. Mac Rumors

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