Launched yesterday, July 1st, the DIVI•hub app will allow fans to become partners of their favorite artists for investments starting at R$10. The app is aimed at digital entertainment creators, such as YouTube channels, influencers, musicians and artists; and fans who invest in content creators will receive part of the profits made from the project.

A startup DIVI•hub is the brainchild of Brazilian Ricardo Wendel, who founded the app with American finance expert David Farron. The goal is for the app to democratize investment in the creative economy in Brazil, based on fans putting their money into projects they really like, according to the press release.

In addition to fans and followers of artists and content producers, DIVI•hub also allows investments from professionals and specialized institutions, as well as brands.

According to DIVI•hub, with an investment of R$10, fans acquire a token from the platform called DIVI, which is a part of the legal property of the creators. DIVIs have a tracking technology called Quantum Ledger, developed by Amazon Web Services in the US. Each transaction involving DIVIs gains a traceable mathematical code to ensure the security and transparency of the operation for the app's users.

In terms of democratizing investments, DIVI•hub allows fans to invest in the artists they like most using a credit card or bank slip. However, it is the content creators who decide how often the profits from a creative project are calculated and divided, which they must disclose on the app itself, according to the website.

Soon, the app's creators promise to launch a platform so that fan investors can sell and buy tokens from registered artists, in the same way as in stock market. It is worth noting that DIVI•hub takes 9% of each successful project, 8% in cash and 1% in tokens, and that the maintenance of each DIVI for investors costs 3 cents in the first year and 1 cent thereafter. according to CNN. The application has approval from GVC to offer the service.

Image: Disclosure / DIVI•hub