Jack Dorsey, the CEO of Twitter, makes no secret of the fact that 2021 will be the year to make money at all costs, both for the social network itself and for its users, who in the United States can now receive donations (or tips) directly on their profiles, for example. In addition, the company has recently introduced many monetization-oriented solutions, such as revealing the superfollow, the Paid Spaces, and in the future the TwitterBlue. Now the company announced the start of testing of ads in Fleets.

The change makes perfect sense, after all, why copy just the Stories function, and not its advertising structure, as already in the feature of rival Facebook and similar ones from other social networks? Thus, starting today (01/06) users in the United States will be able to start seeing ads among Fleets, a feature that was released for all users at the end of last year.

Initially, according to the social network, the feature will not be available to everyone. In fact, ten companies were selected for this testing phase, including companies in technology, retail, food and other segments. Just like on Instagram, the advertisement may be accompanied by a “call to action”. In other words, a button — or drag gesture — for the user to be redirected to a third-party website or application.

Frequency of ads in Fleets was not revealed by Twitter

Twitter has not revealed the pace at which ads will appear in Fleets. The company says it is still testing formats and strategies. In other words, users who see ads at an uncomfortable pace today may not have that experience in the future, with the feature widely disseminated. It is also possible that the current pace of ad display is very spaced out now, and in the future it will become much leaner.

Companies will be able to bet on static images or even videos of up to 30 seconds. On Instagram and TikTok, it is possible to skip advertising as if it were just another piece of content, and it seems that on the microblog as well. It is worth remembering that the social network is apparently working to reduce the potential of misinformation of tweets, with possible alerts involving context or false symmetries.

Through which channels you reach those people, classic and out of the box. Tech Crunch