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In addition to providing access to new metrics In order to make life easier for content creators and business accounts, Instagram is working on a payment tool through Reels, the social network's video carousel. Named “Bonus”, the feature was spotted by an informant and confirmed by the company to Business Insider and is currently in the internal testing phase.

Reels payment could keep content creators on the platform

Spotted by leakster Alessandro Paluzzi, the bonuses should only be available to content creators when they share new Reels. Other fields that inform the monetization progress and new payment opportunities appear just below the function. So far, there are still no details on how the option will work.

It's worth remembering that the screenshots are from a development stage, and the new feature may go live in a different way. You can check out a preview of Instagram Bonuses in the Tweet below:

Last month, Mark Zuckerberg announced in a live broadcast that he planned for the image-based social network to create a “wave of content creators,” and payments for Reels on Instagram appear to be the first way to do so. In fact, the segment has been receiving a lot of attention, as in addition to earning more highlight e Virtual store, the platform was also testing ads e shares.

New metrics tool

In addition to payments for Reels, another focus on Instagram is the aforementioned metrics, so that business accounts can evaluate the reach of publications on the social network. The platform will display specific data for videos, live streams and publications, providing more in-depth numbers for content creators and marketers to evaluate their campaigns.

For videos on Reels, the new update will list numbers such as total views, accounts reached, shares, likes, and the number of times a piece of content has been saved. As for Lives (which, after all, received a boom last year) will receive maximum simultaneous views, people reached and total amount of likes, comments and shares.

Through which channels you reach those people, classic and out of the box. Business Insider

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