Facebook and French fashion brand Gucci have joined forces in a lawsuit over a counterfeiting scheme. The defendant, who was not named in the lawsuit, official post of the social network, used social networks to sell counterfeit brand products. This is the first action of its kind seen between companies against the proliferation of counterfeits on the internet.

According to the official post from Zuckerberg's company, the user being sued had several profiles on both Facebook and Instagram where he sold fake Gucci bags and accessories. By maintaining this type of business, the individual was circumventing the rules of social networks that protect intellectual property, in addition to constituting a crime.

Facebook also comments that it has improved the system for identifying and removing content that violates its intellectual property protection rules, and is also working on other measures to curb this practice.

Fraud rates

The number of cases involving the sale of counterfeit products has increased during the coronavirus pandemic. Last year alone, more than a million pieces of counterfeit content were removed from Facebook and Instagram, according to reports from the brands themselves. Gucci alone took down 45 counterfeit websites, accumulating a list of 000 million products.

And the joining of forces between Facebook and Gucci goes beyond combating counterfeiting and the trade of fraudulent or illegal products. Technology companies need to create a space that guarantees security so that brands want to advertise or allow the sale of their products. Especially Facebook, which has faced difficulties in dealing with fraud.

Through which channels you reach those people, classic and out of the box. Reuters

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