In its first event of 2021, Apple presented several new features, some of them expected, and others, good surprises. Tim Cook started the event's audience talking about services, and the first one to be mentioned was Apple Card. The news is that couples and families will be able to share their cards, with credit limits for anyone in the family, from the age of 13.

The second item of the presentation was the Apple Podcasts, which will now have paid subscriptions. These subscriptions include benefits such as access to exclusive content, or early access to podcasts. In addition, the Apple presented a new color for the iPhone, purple, which will be released on 30/04. The next topic of the keynote was Find My, which now has precise location with the new AirTags, too presented today. Each AirTag will cost US$29, or from R$369 in Brazil.

Apple 4K TV with new remote control

After the trailer for the second season of Ted Lasso, the Apple presented its new Apple 4K TV with A12 Bionic processor. O Apple TV does a color balance with the help of iPhone 12. The Apple promises that this will make your TV's colors and contrast better than ever, in their words. In addition to the Apple As for the TV itself, a great new feature is its new remote control, which has a new touchpad to make navigation easier, as well as a button to activate the Siri digital assistant.

New iMac with processor Apple M1

The next release is the long-awaited iMac with processor Apple M1. The new iMacs feature a new design and several color options, which should please consumers. The iMac has a 24-inch display with 4.5K resolution and brightness of up to 500 nits. In addition, the new iMac has a Touch ID on the keyboard, increasing user security. Apple also improved the camera and microphone of the new iMacs, something very important in these times of the Covid-19 pandemic. The new Facetime camera has 1080p resolution.

The new Mac is just 11,5mm thick, and the new design leaves behind the flat back. Check out the launch video below.

https://youtu.be/4X_IW3kqr3k

Read more about the new iMac on the website Apple.

iPad Pro with M1 processor and 5G connectivity

Another expected novelty at the event was the new iPad Pro with processor Apple M1, which also features 5G connectivity, a first for the iPad line. One of the highlights of the new iPad Pro is the 12,9-inch Liquid Retina XDR display, which features a mini-LED design with 10 individual LEDs. It has a peak brightness of 1600 nits and a contrast of 1 million in one.

A Apple says the processor offers up to 50% better performance than the A12Z Bionic. It can be configured with up to 16 GB of RAM and 2 TB of capacity.

Click below to watch the event.