Confirming the information announced in the second half of last year, Sony is closing another series of deals in Brazil, including departments for Smart TVs, cameras and audio equipment. The Japanese company sold its factory in the Manaus Industrial Complex for Mondial.

Therefore, consumers interested in taking advantage of the brand's product sales will have to look for remaining stocks in retail stores. Officially, the brand will stop selling them at the end of March, but stores have been warning about the shortage of the brand's electronics. Sony's decision, however, does not affect businesses like PlayStation, business segment, music and cinematographic department.

In recent years, the company has been through a major crisis involving its ambitions in the mobile market. It was pressured to stop manufacturing Xperia phones, which it did not do. However, Sony ended sales of smartphones in several markets — including Brazil — as a strategic decision. Far from selling as it once did, it is now focusing its operations on mobile devices. on the Xperia 1 and Xperia 10. In Brazil, the latest release was the XZ Compact 2.

What is the after-sales service like?

The news that Sony is closing its operations in Brazil in more segments is certainly a cause for concern for those who have recently purchased electronics from it. Regarding this, Sony has stated that it will not change its after-sales service or its product support and repair policies. After all, it has legislation to follow, which includes a warranty and full customer service for a period after the purchase of products.

While it is sad to see the decrease in competition with Sony's exit, in recent years brands such as Xiaomi and Huawei have returned to selling smartphones in Brazil. However, these two do not have a more varied portfolio of products here, such as Smart TVs and cameras.

Furthermore, the closure of Sony's operations in Brazil could mean the burning of (little) stock at retailers that still have the brand's products. It is worth keeping an eye on the main e-commerce platforms to benefit from any possible action in this regard.

Picture: Rakesh Gohil/Pexels