It remains in the air exit or not LG's smartphone market, and the release or not from Rollable (which may not be the real name), a cell phone with an extendable screen presented in a teaser at CES 2021. On Monday (22/02), a source told the local website Chosun Biz the information that the manufacturer has finally given up on the production of the smartphone with a rollable screen. According to the leaker, the South Korean company has already notified BOE, the manufacturer of the screens that would be used in the flagship, of its decision.

The person responsible for screen development The LG Rollable will now have to set a compensation amount to ask the cell phone manufacturer for the interruption of production. According to the leaker, the development cost per smartphone model is 10 million dollars, but, as the initial production of the cell phone with an expandable screen would be small (around 100 thousand units), LG will not have to pay a very high amount for the alleged breach of contract with BOE.

“Even if LG Electronics leaves the smartphone business, there is room for cooperation with BOE in other ways, such as human resources, intellectual property rights and know-how in the future. So there is no big problem. I think it will work out,” said a BOE official, who asked not to be identified, suggesting that the decision not to launch the LG Rollable in the market does not necessarily mean the end of business with LG.

LG does not confirm interruption

Although leaked information suggests that production will be halted and the LG Rollable will be canceled, the South Korean manufacturer has not officially commented on the matter. Sources close to the company's leadership prefer to maintain the same position adopted last month when asked about the company's future in the mobile phone market.”

“You can know whether or not to launch an extendable phone after the business direction is decided,” said one of them, also on condition of anonymity. The business direction cited by the source is, in other words, the company’s future in the market. It is worth remembering that LG’s mobile division is in the red since the second quarter of 2015. Its accumulated operating loss reached nearly 5 trillion won (US$4,5 billion) last year, or R$24,8 billion.

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