Due to the high demand for the iPhone 12 Pro, the Apple decided to make a change in the production strategy of its current smartphones. According to information released by a journalist through the financial investment company Morgan Stanley, the production of the iPhone 12 Mini would have been reduced to make room for the iPhone 12 Pro assembly.

The reduction number would be around two million units, this is because the mini model of this iPhone did not sell expected before Christmas. What's more, the conventional iPhone 12 came out ahead and became one of the favorites in expanding markets, such as China, for example. There, sales of the iPhone 12 Pro increased by 20,3% in the market, which represents a new record in the last 18 months and proves that demand tends to grow even more.

Even if the current scenario was not part of what was planned by Apple, the company quickly changed course and preferred to invest in the iPhone 12 Pro. At the moment, Apple intends to meet the high demand for the device, thus preventing it from running out of stock. The change should be confirmed in the first quarter of 2021.

Pro is everything

According to one recent report by Digitimes, the growth of Apple, driven by the sale of the iPhone 12, directly impacted the results of its competitors: Xiaomi, Huawei, Oppo and Vivo, which accounted for 90% of the Chinese market, saw their share drop to 78% in the 4th quarter, influenced precisely by the brand's good performance. The sales figures achieved by the new iPhone 12 models in 2020 are even more impressive when compared to the performance of previous versions of the company's flagship. Apple. At the end of 2019, the iPhone 11 sold just over 10 million in China, numbers lower than those recorded in 2018 by the iPhone 10, which had 11,5 million units sold.

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