O Facebook is delivering several attacks against the Apple since the company announced new privacy features for iOS 14 users. The social network claims that the measure will prevent personalized advertising based on user browsing, harming advertisers.

Now, the BuzzFeedNews compiled several comments of Facebook employees made during a presentation. Many workers consider the social network's stance on the measures to be hypocritical. Apple to increase the privacy of its users.

“Aren’t we worried that our stance of protecting [small and medium-sized businesses] will backfire because people will see it as ‘FB protecting its own business,’” one employee said during the presentation. “It feels like we’re trying to justify doing a bad thing by hiding behind people’s nice message.”

“The one thing I keep hearing, over and over, is ‘this is bad for business,’ and I really wish someone at the top would explicitly say, ‘People are better off not knowing what we’re doing if we don’t have to explain ourselves to them if they don’t have the option of accepting or not accepting our practices,” said another.

Facebook X Apple

Facebook and began a series of attacks on US print newspapers against the Apple (which you can check out here e here). After the most recent text against, the CEO Tim Cook gave another personal response to Facebook, on his Twitter profile.

The CEO presented a screenshot of the iOS 14 screen that asks the user whether they want to have their data tracked by the Facebook app or not. In the message pop-up, there is a space that contains the following text (which may carry slight traces of irony): “Here, along with other screens, Facebook can explain why users should allow tracking.”

Facebook had already written a text on its official blog and spent a large amount on two full-page ads, on alternating days, in the printed versions of major newspapers such as the New York Times and the Washington Post, attacking the Apple.

The purpose was to criticize this policy of protecting user data. In the texts, Facebook claims that this update will “shake the freedom” of the internet. In addition, it will affect the businesses of “small companies” that need the data that its social network collects to make paid ads. According to the owner of the social network, without this tracking, the paid ads of small businesses could see a 60% cut in the number of results.

Photo: Pixabay/Armand Velandz/Pexels

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