Have you heard of Quibi? Don't laugh at the name, which is so culinary here (pronounced “cuíbi” in the original). It's a story of the pandemic. When Quibi launched earlier this year, the platform's proposal streaming for mobile seemed interesting. The service, which received investments from big names such as Sony Pictures, Disney and Warner Bros., promised series with episodes of 10 minutes or less, which could initially only be watched on smartphones. The project even had big names in the cinema; Steven Spielberg was developing a horror series for Quibi that could only be watched after sunset.

But less than a year after its launch, Quibi was presumed dead. The failure of the platform, founded by Jeffrey Katzenberg, co-founder of Dreamworks, seems to have many reasons, such as the strong competition in the current paid streaming market (think Netflix, Disney Plus, Hulu). The whole plan was based on one thing that became obsolete brutally quickly: short content, on mobile, was thought to be ideal for watching on the way to work. pandemic, so with many people avoiding public transportation, it played a role in Quibi's untimely demise.

Additionally, apps like TikTok, Instagram, Snapchat, and YouTube offer short-form entertainment in the same format, and for free. And in price issue, Quibi charged US$5 in the US, but the subscription in Brazil was R$32,90, and in the beginning the service did not even offer dubbing or subtitles in Portuguese. And even so, the series reviews of the platform by American websites were not very positive.

Despite all this, Quibi's crime drama series #FreeRayshawn, starring Laurence Fishburne, won two Emmys at the awards ceremony in September. Now, with the company trying to sell what's left, it may be that the productions that gained public attention reappear on other platforms.

Through which channels you reach those people, classic and out of the box. engadget