Recently, the platform of YouTube has confirmed that it is developing audio advertising in music and podcasts. Interested companies are looking to advertise on YouTube to increase the reach of their brand awareness, just like they do with videos. This new feature will allow companies to advertise in the same way as ads on the free plan. Spotify, lasting approximately 15 seconds. However, it may have a difference: an animation or a static image.

According to Melissa Hsieh Nikolic (product manager at YouTube Ads), advertisers should keep in mind that audio is the main component of the advertising piece, making it clear that users need to understand the ad clearly without needing the help of images, just like on the radio. She also states that 75% of ads broadcast on YouTube generate a huge increase in visibility for the advertiser.

Furthermore, Nikolic said that both videos and audios help to keep the brand in the minds of those who are listening. However, she also says that it is important for the advertising to be well-made and enjoyable, because otherwise, it ends up having the opposite effect, driving customers away from the brand (and from YouTube).

YouTube is also launching more dynamic playlists, with the aim of understanding the visitors who come to the platform to listen to music. This will be especially beneficial for companies that want to advertise with audio, as advertisers will be able to target and monitor the results obtained from listeners on the platform itself, in order to achieve better results with their advertising.

Street: XDA Developers.