A very useful feature is coming soon to Instagram: keyword search. The new feature will be tested in six English-speaking countries before being rolled out worldwide. The United States, Ireland, Canada and the United Kingdom are expected to be the pioneers of this new test, which will be great for expanding the reach of posts to more users.

How it is and how it will be

Research is currently done through hashtags or accounts. With this change, searches can be done without the need for a # in front. This is great because it is not limited to accounts that have the name of what you are looking for or the mandatory hashtag.

According to a report published in The Verge, it is not yet clear how Instagram will determine the subject of the post, but a spokesperson for the social network said that they are considering “a number of factors”, such as the type of content, captions and date of the post. Artificial intelligence also helps identify the keyword and, therefore, determine the highest quality content that is relevant to the follower who is making the search, according to the Instagram representative.

The Verge team tested the tool and reported that “controversial” topics like “vaccine,” “Biden,” and “Trump” didn’t work in the new keyword search. However, more generic topics like “flowers” ​​and “dog” worked well in the new feature. Instagram.

There is still no forecast for when keyword searches will be available on Instagram will be used in Brazil.

Through which channels you reach those people, classic and out of the box. The Verge

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